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| Chapter | Main Assignment | Links to Sample Student Projects |
| 1. Analyzing Texts: Introducing Visual Rhetoric | Rhetorical analysis of a political cartoon. | Sample: Sago Mine Disaster |
| 2. Understanding Strategies of Persuasion | Contextual analysis of two or three magazine ads for the same product. | Sample: Coca Cola |
| 3. Analyzing Perspectives in Argument | An argumentative essay based on an image. | Gates, Lisa. "Creative Learning: Beyond the Surface of a Mural." |
| 4. Planning and Proposing Research Arguments | A proposal for a researched argument based on an image or using images as evidence to support the thesis. | Hewitt, Katherine. Proposal: The Drive to Make Change |
| 5. Finding and Evaluating Research Sources | An annotated bibliography. | --Norton, Brenda.
Motorcycle Insurance --Maalis, Sarah. Tattoos. |
| 6.Organizing and Writing Research Arguments | Researched argument. | --Beck, Annette. Car Seats. --Woodcock, Alexis. "More Education, Less Indoctrination." Fall 2008. |
| 7. Presentation of a Visual Argument | Researched argument revised as a
presentation for a non-academic audience
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--Alternative Energy
(Op-Ad) --Car Seats (Brochure) --Breast is Best (Web site) --Family Leave Struggles in Minnesota (Web site) --Pedestrian Protection (Multimedia argument) --Wind Energy (Multimedia presentation) |
| 8. Self-Evaluation | A self-evaluation memo addressed to the English Division Faculty. |